In the Media

MBA News You Need: Tuck Talks Global Immersions, U Chicago Launches Alumni Venture Accelerator, and More

Oct 25, 2018 // A roundup of the latest MBA news highlights a Q&A with Peter Golder. “TuckGO teaches our students to lead across cultures. This is not just a global imperative. It’s a national imperative,” Golder says.
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Forget What You’ve Heard. Direct Primary Care Is Here to Stay.

Jul 30, 2017 // References the book Will and Vision: How Latecomers Grow to Dominate Markets by Peter Golder, professor of marketing, in an article prompted by the closure of Qliance, a primary care giant and pioneer.
View at MedPage Today

3 big brands that may be going extinct—and how to avoid their mistakes

Jan 15, 2015 // Peter Golder comments on how consumers interact with brands.
View at MarketingDIVE

Why China's Singles Day Won't Become an American Shopping Holiday

Nov 12, 2014 // Peter Golder comments on Alibaba's push to bring Singles Day, the world's largest online shopping day, to the U.S.
View at Businessweek

American/US Airways Merger Settlement Could Allow New Entrants, Experts Say

Aug 26, 2013 // A Dartmouth professor says the path to a settlement in the American/US Airways merger US could include increased access to congested airports not just for existing carriers but also for carriers that have not yet been created.
View at Forbes

Four Insights On How Great Brands Fail

Jul 12, 2013 // Professor Peter Golder describes four insights that have been surprising to marketers and investors.
View at Forbes

The Battle to Retain Market Leadership

Jul 05, 2013 // Research by Peter Golder shows that, when market leaders lose their perch, they typically have a very short time in which to regain it.
View at Strategy+Business

Brand Leadership Is Unlikely to Be Regained Once Lost

Jun 06, 2013 // In "Long-Term Market Leadership Persistence: Baselines, Economic Conditions, and Category Types," Peter Golder and co-authors Julie R. Irwin and Debanjan Mitra present surprising and significant findings about the nature of brand leadership, showing it to be hugely beneficial but also frighteningly fragile.
View at Science Daily

Interviews, Quotes, and Other Press

"Research and the MBA", "Tuck Today Online, June 2010

"Don't Cry for Coca-Cola" Tuck Forum, November 2009

"FedEx Hopes for the Right Bounce From Golf." Claudia H. Deutsch. New York Times. (Late Edition (East Coast)). New York, N.Y.: Aug 22, 2007. pg. C.7

"Gratis: Fly Swatters, Frisbees and Food for Thought." Winnie Hu. New York Times. (Late Edition (East Coast)). New York, N.Y.: May 28, 2006. pg. 1.31

"Economists Criticize N.Y. Wage Hike." Jennifer Gould Keil. New York Post. New York, N.Y.: Jan 2, 2005. pg. 027

"The pork industry's 'other white meat' campaign is taken in a new direction, off the beaten path." Jane L. Levere. New York Times. (Late Edition (East Coast)). New York, N.Y.: Mar 4, 2005. pg. C.5

"Durst Makes Si A Times Sq. Offer He Conde Refuse." Gabriel Sherman. The New York Observer. New York, N.Y.: Jun 13, 2005. pg. 1

"A Coffee Themeland, Temporary by Design." Teri Karush Rogers. New York Times. (Late Edition (East Coast)). New York, N.Y.: Oct 23, 2005. pg. 3.22

"The Red Bull's-Eye Seeks a Hamptons Tan." Marianne Rohrlich. New York Times. (Late Edition (East Coast)). New York, N.Y.: May 20, 2004. pg. F.10

"How the West Was Won – Chain Stores Making Inroads on the Upper West Side." Jennifer Gould Keil. New York Post. New York, N.Y.: Nov 7, 2004. pg. 034

"A Special Background Report On Trends in Industry And Finance." Pamela Sebastian Ridge. Wall Street Journal. (Eastern edition). New York, N.Y.: Feb 10, 2000. pg. A.1

"Shopping for School Isn't a Taxing Ordeal For Some Parents --- New York, Texas and Florida Lift Levy on Clothing; Retailers See Sales Surge." Wall Street Journal. (Eastern edition). New York, N.Y.: Sep 3, 1999. pg. 1

"Tax-holiday mind-set inspires buying binges, // Statistics aren't in yet, but retailers in several states say break puts shoppers in mood to spend." Beth J. Harpaz. Austin American Statesman. Austin, Tex.: Sep 3, 1999. pg. D.1

"Sales tax holidays spur sales; [CITY Edition]." Associated Press. Florida Times Union. Jacksonville, Fla.: Sep 3, 1999. pg. D.1

"A Special Background Report On Trends in Industry And Finance." Pamela Sebastian. Wall Street Journal. (Eastern edition). New York, N.Y.: Mar 19, 1998. pg. A.1

"Contract Talks Could Stop the Show; [Final Edition]." The Wall Street Journal. Sun Sentinel. Fort Lauderdale: Mar 22, 1998. pg. 3.F

"Takeoff time." The Globe and Mail. Toronto, Ont.: Mar 24, 1998. pg. B.14

"Early Bird Sometimes Goes Hungry; Study: Figures show 47% of product pioneers fail but that copycats do better.; [Home Edition]." Vicki Torres. Los Angeles Times (pre-1997 Fulltext). Los Angeles, Calif.: Oct 8, 1996. pg. 5

Articles in Reference to Peter Golder

"Business Insight (A Special Report): Technology --- The IT Platform Principle: The First Shall Not Be First ." Gezinus J. Hidding, Jeffrey R. Williams, John J. Sviokla. Wall Street Journal. (Eastern Edition). New York, N.Y.:Jan 25, 2010. p. R.4

"Study: Leading brands aren't always enduring : Looking long term: NYU's Golder finds over time top products are more often vulnerable to failure ." By Freeman, Laurie. Advertising Age, Februray 28, 2000, Vol. 71 Issue 9, p46-48

"A Special Background Report On Trends in Industry And Finance." By Sebastian Ridge, Pamela. Wall Street Journal. (Eastern edition). New York, N.Y.: Feb 10, 2000. pg. A.1

"Manager's Journal: Why Cell Phones Succeeded Where Iridium Failed." By Jagdish N. Sheth and Rajendra Sisodia. Wall Street Journal. (Eastern edition). New York, N.Y.: Aug 23, 1999. pg. A.14

William F. O'Dell Award (1998) for long-term contribution to the marketing discipline Findings referenced in Wall Street Journal op-ed article.

"A Special Background Report On Trends in Industry And Finance" Sebastian, Pamela. Wall Street Journal. (Eastern edition). New York, N.Y.: Mar 19, 1998. pg. A.1

"Frank M. Bass Dissertation Paper Award." (1997) Winner: Peter N. Golder. Winning material: Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables

"Early Bird Sometimes Goes Hungry; Study: Figures show 47% of product pioneers fail but that copycats do better." Vicki Torres. Los Angeles Times (pre-1997). Los Angeles, Calif.: Oct 8, 1996. pg. 5

"Intrinsic value: Being there first isn't good enough." Lowenstein, Roger. Wall Street Journal. (Eastern edition). New York, N.Y.: May 16, 1996. pg. C1, 1 pgs

"Why first may not be last." Anonymous. The Economist. London: Mar 16, 1996. Vol. 338, Iss. 7957; pg. 65, 1 pgs