Tuck

Paul Argenti

Professor of Corporate Communication


About

"Paul Argenti is one of the world's most well-known and appreciated academics in the field of corporate communication." Professor Cees van Riel, Erasmus

Professor Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations.

Upcoming Tuck Executive Education programs with Argenti:

March 27-May 23 - Reputation Institute and Tuck Executive Education Progam on Strategic Reputation Management, an online program. Register online.

June 22-27 - Leadership and Strategic Impact Register online.

June 24-26 - Brand and Reputation Register online.

Highlights

Paul Argenti's ...  //

  1. JP Morgan/Chase

  2. Lululemon

  3. Chick-Fil-A

  4. Carnival

  5. Obamacare

Read why

The Crisis Communication Playbook: What GM's Mary Barra (and Every Leader) Needs to Know   //


Paul Argenti says the first rule of crisis communication is to admit your mistakes publicly. Read the article

Tuck Learning Expedition to Japan, March 2013  //


A group of Tuck MBA students visited Japan on a Learning Expedition led by Professor Paul Argenti. Watch a video

Corporate Communication  //


Professor Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Learn more

Social Media Will Make Strategy Everyone's Concern  //


Read Professor Argenti's comments in this article from Tuck Today. Click here

Contact

E-Mail

Phone

603-646-2983

Degrees

  • MBA, Columbia University, 1981
  • MA, Brandeis University, 1979
  • BA, Columbia University, 1975