Tuck

Paul Argenti

Professor of Corporate Communication


About

"Paul Argenti is one of the world's most well-known and appreciated academics in the field of corporate communication." Professor Cees van Riel, Erasmus

Professor Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations.


Video series

Insight and advice from Professor Argenti. 


Top 5 Communication Blunders of 2013

Professor Argenti names the biggest communications mistakes of 2013. For who made the list and his advice.

Highlights

Recent articles by Professor Argenti  //

GM's post-recall strategy pays dividends

Argenti wants to see GM better explain how it's going to change a corporate culture that led to serious, deadly engineering flaws.

The Crisis Communication Playbook: What GM's Mary Barra (and Every Leader) Needs to Know

Paul Argenti says the first rule of crisis communication is to admit your mistakes publicly.

CVS’s Lesson: Carpe Diem

CVS made a smart move to advance its long-term reputation.

Social Media Will Make Strategy Everyone's Concern

Read Professor Argenti's comments in this article from Tuck Today.

Tuck Learning Expedition to Japan, March 2013  //


VIDEO: A group of Tuck MBA students visited Japan on a Learning Expedition led by Professor Paul Argenti.

Publications by Professor Argenti  //


Professor Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition.

Professor Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms.

Contact

E-Mail

Phone

603-646-2983

Degrees

  • MBA, Columbia University, 1981
  • MA, Brandeis University, 1979
  • BA, Columbia University, 1975