Tuck

Paul Argenti

Professor of Corporate Communication


About

"Paul Argenti is one of the world's most well-known and appreciated academics in the field of corporate communication." Professor Cees van Riel, Erasmus

Professor Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations.


Video series

Insight and advice from Professor Argenti. 


Top 5 Communication Blunders of 2014

Professor Argenti names the biggest communications mistakes of 2014. For who made the list and his advice.

Highlights

Brand and Reputation Program with Paul Argenti and Kevin Lane Keller  //

May 19 - 21, 2015 - New York, NY
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Marketing Science Institute Workshop: Reputation as a Strategic Differentiator with Paul Argenti  //

June 11, 2015 - New York, NY
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Recent Media  //


100 Most Influential People in Business Ethics

Paul Argenti is one of the top academics on the 2014 Ethisphere list.
 

Packaging the Boss

Paul Argenti comments on CEOs delegating social media efforts to staff.
 

No Pain No Gain: When Bosses Need to Rip the Band-Aid

Paul Argenti comments on PIMCO's ouster of founder Bill Gross.


See more of Professor Argenti, "In the News."

Global Insight Expedition to Japan, March 2013  //


A group of Tuck MBA students visited Japan on a Learning Expedition led by Professor Paul Argenti.Watch video

Publications by Professor Argenti  //


Professor Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition.

Professor Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms.

Contact

E-Mail

Phone

603-646-2983

Degrees

  • MBA, Columbia University, 1981
  • MA, Brandeis University, 1979
  • BA, Columbia University, 1975