Paul Argenti

Professor of Corporate Communication


"Paul Argenti is one of the world's most well-known and appreciated academics in the field of corporate communication." Professor Cees van Riel, Erasmus

Professor Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations.

Upcoming Speaking & Teaching Events

Strategic Reputation Management (online); September 25-November 12, 2014
Reputation Institute and Tuck Executive Education at Dartmouth have partnered to bring you a live, dynamic online program that addresses how organizations can strengthen relationships with key stakeholders and leverage their corporate reputations to drive tangible outcomes, register online.

Leadership and Strategic Impact; October 19-24, 2014 at Tuck School of Business in Hanover
The five-day Leadership and Strategic Impact (LSI) program is at the intersection of how to think, communicate, and lead strategically to further organizational objectives, register online.

Video series

Insight and advice from Professor Argenti. 

Top 5 Communication Blunders of 2013

Professor Argenti names the biggest communications mistakes of 2013. For who made the list and his advice.


Articles by Professor Argenti  //

How to Manage a PR Crisis

Every crisis presents an opportunity to show what you're made of.

When CEOs go rogue: how to stage a power coup and win

Professor Argenti discusses 3 requirements needed for a successful CEO comeback.

GM's post-recall strategy pays dividends

Argenti wants to see GM better explain how it's going to change a corporate culture that led to serious, deadly engineering flaws.

The Crisis Communication Playbook: What GM's Mary Barra (and Every Leader) Needs to Know

Paul Argenti says the first rule of crisis communication is to admit your mistakes publicly.

CVS’s Lesson: Carpe Diem

CVS made a smart move to advance its long-term reputation.

Social Media Will Make Strategy Everyone's Concern

Read Professor Argenti's comments in this article from Tuck Today.

Global Insight Expedition to Japan, March 2013  //

A group of Tuck MBA students visited Japan on a Learning Expedition led by Professor Paul Argenti.Watch video

Publications by Professor Argenti  //

Professor Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition.

Professor Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms.






  • MBA, Columbia University, 1981
  • MA, Brandeis University, 1979
  • BA, Columbia University, 1975