The Art of Modeling with Spreadsheets, Fourth Edition
Successful business modeling is as much an art as a science. Becoming an expert modeler, therefore, requires both technical knowledge and mastery of craft skills. This book brings together the three essential facets of modeling expertise:
Spreadsheet engineering: effective methods for designing, building, and testing models, and for performing model-based analysis.
Management science: optimization and simulation (as well as statistics), advanced analytic methods that can reveal powerful insights into business problems.
Modeling craft: tools used by experts to generate insights from models, such as influence charts and prototyping.
The new Fourth Edition relies on Analytic Solver Platform for Education from Frontline Systems, Inc., a powerful, integrated add-in to Excel for optimization, simulation, data mining, decision trees, and sensitivity analysis.
Steve Powell is Professor of Business Administration in the Tuck School of Business at Dartmouth College. His primary research interest lies in modeling production and service processes, and he has also been active in research in energy economics, marketing, and operations. He is co-author of Modeling for Insight, also from Wiley.
Ken Baker is Nathaniel Leverone Professor of Management at the Tuck School. A Fellow of the Institute for Operations Research and the Management Sciences (INFORMS), Dr. Baker has published extensively in his areas of research interest, which include mathematical modeling, spreadsheet engineering, and scheduling. He is the co-author of Principles of Sequencing and Scheduling, also published by Wiley.