Nicholas M. Didow, Kevin Lane Keller, Hiram C. Barksdale and George R. Franke (1985), "Improving Measure Quality by Alternating Least Squares Optimal Scaling," Journal of Marketing Research, 22 (February), 30-40.
Kevin Lane Keller and Richard Staelin (1987), "Effects of Information Quantity and Quality on Decision Effectiveness," Journal of Consumer Research, 14 (September), 200-213
Kevin Lane Keller (1987), "Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations," Journal of Consumer Research, 14 (December), 316-333.
Kevin Lane Keller and Richard Staelin (1989), "Assessing Biases in Measuring Decision Effectiveness and Information Overload," Journal of Consumer Research, 15 (March), 504-508.
Edell, Julie A. and Kevin Lane Keller (1989) "The Information Processing of Coordinated Media Campaigns," Journal of Marketing Research, 26 (May), 149-163.
Aaker, David A. and Kevin Lane Keller (1990), "Consumer Evaluations of Brand Extensions," Journal of Marketing, 54 (January), 27-41.
Kevin Lane Keller (1991), "Cue Compatibility and Framing in Advertising," Journal of Marketing Research, 28 (February), 42-57.
Kevin Lane Keller (1991), "Memory and Evaluations in Competitive Advertising Environments," Journal of Consumer Research, 17 (March), 463-76.
Kevin Lane Keller and David A. Aaker (1992), "The Effects of Sequential Introduction of Brand Extensions," Journal of Marketing Research, 29 (February), 35-50.
Kevin Lane Keller (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing, 57 (January), 1-22.
Kevin Lane Keller (1993), "Memory Retrieval Factors and Advertising Effectiveness" in Advertising Exposure, Memory, and Choice, ed. Andrew A. Mitchell, Hillsdale, NJ: Lawrence Erlbaum Associates, 11-48.
David A. Aaker and Kevin Lane Keller (1993), "Interpreting Cross-Cultural Replications of Brand Extension Research," International Journal of Marketing Research, 10, 55-59.
Mark Forehand and Kevin Lane Keller (1996), "Initial Retrieval Difficulty and Subsequent Recall in an Advertising Setting," Journal of Consumer Psychology, 5 (4), 299-323.
Kevin Lane Keller (1996), "Integrated Marketing Communications and Brand Equity," in Integrated Marketing Communications, eds. Jeri Moore and Esther Thorson, Mahwah, NJ: Lawrence Erlbaum Associates, 103-132.
Kevin Lane Keller (1997), "Twenty-First Century Branding," Journal of Brand Management, 368-370.
Kevin Lane Keller (1998), "Brand Equity," in the Handbook of Technology Management, ed. Richard Dorf. CRC Press Inc., 12:59-12:65.
Kevin Lane Keller, Susan Heckler, and Michael J. Houston (1998), "The Effects of Brand Name Suggestiveness on Advertising Recall," Journal of Marketing, 62 (January), 48-57.
Kevin Lane Keller (1998), "Branding Perspectives on Social Marketing," in Advances in Consumer Research, Vol. 25, Joseph W. Alba and J. Wesley Hutchinson, eds. Provo, UT: Association for Consumer Research, 299-302.
Kevin Lane Keller and David A. Aaker (1998), "Corporate-Level Marketing: The Impact of Credibility on a Company’s Brand Extensions," Corporate Reputation Review, 1 (August), 356-378.
Kevin Lane Keller (1998), “Measuring Customer-Based Brand Equity,” in Perspectives of Modern Brand Management, ed. Dr Franz-Rudolf Esch, 989-1010.
Kevin Lane Keller (1998), “Methods to Examine Brand Extensions,” in Perspectives of Modern Brand Management, ed. Dr Franz-Rudolf Esch, 705-720.
Kevin Lane Keller (1998), “Understanding Brand Equity: Answers to Ten Common Branding Questions,” Exchange, (Winter), 15-19.
Kevin Lane Keller (1999), “Brand Mantras: Rationale, Criteria, and Examples,” Journal of Marketing Management, 15 (1-3), 43-51.
Bong, Na Woon, Roger Marshall, and Kevin Lane Keller (1999), “Measuring Brand Power: Validating a Model for Optimizing Brand Equity,” Journal of Product and Brand Management, 8 (3), 170-184.
Kevin Lane Keller (1999), “Effective Long-Run Brand Management: Brand Reinforcement and Revitalization Strategies,” California Management Review, 41 (3), 102-124.
Kevin Lane Keller (1999), “Designing and Implementing Branding Strategies,” Journal of Brand Management, 6 (5), 315-331.
Julie A. Edell and Kevin Lane Keller, "Analyzing Media Interactions: The Effects of Coordinated TV-Print Advertising Campaigns," Marketing Science Institute Report No. 99-120.
Kevin Lane Keller (2000), “The Brand Report Card,” Harvard Business Review, Jan/Feb, 147-157.
Kevin Lane Keller (2000), “Building and Managing Corporate Brand Equity,” in The Expressive Organization, eds. Majken Schultz, Mary Jo Hatch, Oxford University Press.
Sheri Bridges, Kevin Lane Keller, and Sanjay Sood (2000), "Explanatory Links and the Perceived Fit of Brand Extensions: The Role of Dominant Parent Brand Associations and Communication Strategies," Journal of Advertising, 29 (4), 1-11.
Kevin Lane Keller and Sanjay Sood (2001), “The Ten Commandments of Global Branding,” Asian Journal of Marketing, 8 (2), 97-108.
Kevin Lane Keller (2001), "Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs," Journal of Marketing Management, 17 (September), 819-848.
Kevin Lane Keller (2001), “Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands,” Marketing Management, July/August, 15-19.
Kevin Lane Keller (2001), “Brand Equity Guidelines and Pitfalls: Lessons from the World’s Strongest Brands,” in The Encylopedia of Brands and Branding in South Africa, Affinity Advertising and Publishing.
Kalpesh Kaushik Desai and Kevin Lane Keller (2002), “The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility,” Journal of Marketing, 66 (January) 73-93.
Steven Hoeffler and Kevin Lane Keller (2002), “Building Brand Equity through Corporate Societal Marketing,” Journal of Public Policy and Marketing, 21 (1), 78-89.
Tim Ambler, C.B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon, and Vikas Mittal (2002), “Relating Brand and Customer Perspectives on Marketing Management,” Journal of Service Research, August, 5 (1), 13-25.
Kevin Lane Keller, Brian Sternthal, and Alice Tybout (2002), “Three Questions You Need to Ask About Your Brand,” Harvard Business Review, 80 (September), 80-89.
Kevin Lane Keller (2002), “Branding and Brand Equity,” in Handbook of Marketing, eds., Bart Weitz and Robin Wensley, Sage Publications, London, 151-178.
Kevin Lane Keller (2002), Branding and Brand Equity, MSI Relevant Knowledge Series (Cambridge, MA: Marketing Science Institute).
Kevin Lane Keller (2003), “Brand Synthesis: The Multi-Dimensionality of Brand Knowledge,” Journal of Consumer Research, 29 (4), 595-600.
Kevin Lane Keller and Don Lehmann (2003), “How Do Brands Create Value,” Marketing Management, May/June, 26-31.
Steven Hoeffler and Kevin Lane Keller (2003), “The Marketing Advantages of Strong Brands,” Journal of Brand Management, 10 (August), 421-445.
Kevin Lane Keller and Y.L.R. Moorthi (2003), “Branding in Developing Markets,” Business Horizons, May-June, 49-60.
Margaret C. Campbell and Kevin Lane Keller (2003), "Brand Familiarity and Ad Repetition Effects,” Journal of Consumer Research, September, 30 (2), 292-304.
Kevin Lane Keller (2003), “Understanding Brands, Branding, and Brand Equity,” Interactive Marketing, 5 (1), 7-20.
Patrick Tickle, Kevin Lane Keller, and Keith Richey (2003), “Branding in High-Technology Markets,” Market Leader, 22 (Autumn), 21-26.
Jeff Manning and Kevin Lane Keller (2003), “Making Advertising Work: How GOT MILK? Marketing Stopped a 20 Year Sales Decline,” Marketing Management, January/February.
Kevin Lane Keller and Sanjay Sood (2003), “Brand Equity Dilution,” MIT Sloan Management Review, 45 (Fall), 12-15.
Frederick E. Webster, Jr. and Kevin Lane Keller (2004), “A Roadmap for Branding in Industrial Markets,” Journal of Brand Management, 11 (May), 388-402.
Kusum L. Ailawadi and Kevin Lane Keller (2004), “Understanding Retail Branding: Conceptual Insights and Research Priorities,” Journal of Retailing, 80 (4), 31-342.
Kevin Lane Keller (2005), “Branding Short-Cuts,” Marketing Management, September/October, 14, 18-23.
Ed Lebar, Phil Buehler, Kevin Lane Keller, Monika Sawicka, Zeynep Aksehirli, and Keith Richey (2005), “Brand Equity Implications of Joint Branding Programs,” Journal of Advertising Research, 45 (December), 413-425.
Kevin Lane Keller and Philip Kotler (2006), “Holistic Marketing: A Broad, Integrated Perspective to Marketing Management,” in Does Marketing Need Reform?, eds. Jagdish Sheth and Raj Sisodia, 300-305.
Kevin Lane Keller (2006), “Measuring Brand Equity,” in Handbook of Marketing Research - Do's and Don'ts, eds. Rajiv Grover and Marco Vriens, 546-568.
Kevin Lane Keller (2006), “Strategic Brand Management Process,” in Perspectives of Modern Brand Management, ed. Dr Franz-Rudolf Esch.
Kevin Lane Keller and Don Lehmann (2006), “Brands and Branding: Research Findings and Future Priorities,” Marketing Science, 25 (November-December), 740-759.
Paul Bloom, Steve Hoeffler, Kevin Lane Keller, and Carlos Basurto (2006), “Enhancing Brand Equity By Supporting Social Causes,” MIT Sloan Management Review, 47 (2), 49-55.
Kevin Lane Keller and Keith Richey (2006), “The Importance of Corporate Brand Personality Traits to a Successful 21st Century Business,” Journal of Brand Management, 14 (September-November), 74-81.
Robert Leone, Vithala Rao, Kevin Lane Keller, Man Luo, Leigh McAlister, Rajendra Srivatstava (2006), “Linking Brand Equity to Customer Equity,” Journal of Service Research, 9 (November), 125-138.
Kevin Lane Keller (2007), “Advertising and Brand Equity,” in Handbook of Advertising, eds. Gerard J. Tellis and Tim Ambler, Sage Publications, 54-70.
Kevin Lane Keller (2008), Strategic Brand Management, 3rd ed., Upper Saddle River, NJ: Pearson Prentice-Hall.
Kevin Lane Keller (2008), Best Practice Cases in Branding, 3rd ed., Upper Saddle River, NJ: Pearson Prentice-Hall.
Kevin Lane Keller (2008), “The Brand Behind the Brand,” Commentary, Harvard Business Review, 86 (February).
Kevin Lane Keller (2008), Foreward to Public Health Branding: Applying Marketing for Social Change, eds. W. Douglas Evans and Gerard Hastings, Oxford University Press.
Don Lehmann, Kevin Lane Keller, and John Farley (2008), “The Structure of Survey-Based Brand Metrics,” in special issue, “Branding in the Global Marketplace,” of Journal of International Marketing, 16 (4), 29-56.
Kevin Lane Keller (2009), “Building A Strong Business-to-Business Brand,” in Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises in Advances in Business Marketing & Purchasing series, Volume 15, ed. Arch Woodside, Emerald Group Publishing Limited, 11-31.
Kevin Lane Keller (2009), “Building Strong Brands in a Modern Marketing Communications Environment,” in special issue, “The Integration of Integrated Marketing Communications: IMC in a Changing Landscape,” of Journal of Marketing Communications, special issue editors, Don E. Schultz and Charles Patti, 15 (April-July), 139-155.
Kevin Lane Keller (2009), “Managing the Growth Tradeoff: Challenges and Opportunities In Luxury Branding” in special issue, “Luxury Branding,” of Journal of Brand Management, special issue editor Uche Okonkwo, 16 (March-May), 290-301.
Kevin Lane Keller (2009), “Challenges to Branding: Five Secrets to Brand Success,” Market Leader, Quarter 2, 45-47.
Kevin Lane Keller and Frederick E. Webster Jr. (2009), “The Branding Sweetspot: Achieve Marketing Balance by Reconciling Marketing Trade-offs,” Marketing Management, 18 (July/August), 12-17.
Kevin Lane Keller and Don Lehmann (2009), “Assessing Brand Potential,” in special issue, “Brand Value and Valuation,” of Journal of Brand Management, special issue editors, Randall Raggio and Robert P. Leone, 17 (September), 6-17.
Kevin Lane Keller (2009), "Leveraging Sponsorship Through Integrated Marketing", in Day, H. (ed.), Sponsorship: From Theory to Practice and All the Latest Trends, The Marketing & Management Collection, Henry Stewart Talks Ltd, London.
Steve Hoeffler, Paul Bloom, and Kevin Lane Keller (2010), “Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions,” Journal of Public Policy & Management, 29 (Spring), 78-88.
Kevin Lane Keller (2010), “Modern Branding Challenges,” Forward to Brands and Brand Management: Contemporary Research Perspectives, eds. Barbara Loken, Rohini Ahluwalia, and Michael J. Houston, xv-xx.
Kevin Lane Keller (2010), “Brand Equity Management in a Multichannel, Multimedia Retail Environment,” in a special issue, “Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment,” of Journal of Interactive Marketing, co-editors Venkatesh Shankar and Manjit Yadav, 24 (May), 58-70.
Kevin Lane Keller (2010), “Brand Development Process and Planning Brand Identity,” for Strategic Brand Management in Next Practices in Marketing, ed. Raj Srivastava
Kevin Lane Keller (2010), “Brand Revitalization,” for Strategic Brand Management in Next Practices in Marketing, ed. Raj Srivastava
Kevin Lane Keller (2010), Forward to Kelly Tian and Lily Dong, Imagining China, Imagining Brands
Kevin Lane Keller (2010), Forward to Christian Dussart, Creative Self-Destruction: An Integrated Set of New Business Logics to Escape Commoditization Hell
Kevin Lane Keller (2010), “The New Branding Imperatives: Insights for the New Marketing Realities,” Marketing Science Institute, Fast Forward series.
Kevin Lane Keller and Philip Kotler (2011), “Branding in Business-to-Business Firms,” in Business to Business Marketing Handbook, eds. Gary L. Lilien and Rajdeep Grewal, Edward Elgar Publishing, forthcoming.
Kevin Lane Keller (2011), “Global Branding,” in Wiley International Encyclopedia of Marketing edited by Jagdeth Sheth and Naresh Malhotra, in Volume 1 International Marketing, edited by Daniel Bello and David Griffith, John Wiley & Sons Limited, forthcoming.
Kevin Lane Keller (2011), “Brand Strategy,” in Marketing Strategy Handbook, eds. Venky Shankar and Gregory Carpenter, Edward Elgar Publishing, forthcoming.
Kevin Lane Keller (2011), “Brand,” in The Palgrave Encyclopedia of Strategic Management, eds. David Teece and Mie Augier, Palgrave Macmillan, forthcoming.
Kevin Lane Keller (2011), “Brand Equity,” in The Palgrave Encyclopedia of Strategic Management, eds. David Teece and Mie Augier, Palgrave Macmillan, forthcoming.
Kevin Lane Keller (2011), Forward to Consumer-Brand Relationships: Insights for Theory and Practice, eds. Marc Fetscherin, Susan Fournier, Michael Breazeale, and T.C. Melewar
Sanjay Sood and Kevin Lane Keller (2012), "The Effects of Product Experience and Branding Strategies on Parent Brand Evaluations and Brand Equity Dilution," Journal of Marketing Research, April 2012, in press.
Philip Kotler and Kevin Lane Keller (2012), Marketing Management, 14th edition, Upper Saddle River, NJ: Pearson Prentice-Hall.
Kevin Lane Keller (2012), "Building Rich Brand Relationships: Research Dialogue on Brands As Intentional Agents, Journal of Consumer Psychology, forthcoming.
Heckler, Susan E., Kevin Lane Keller, Michael J. Houston, and Jill Avery (forthcoming) "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims," Journal of Marketing Communications.
Kevin Lane Keller (2012), “Economic and Behavioral Perspectives on Brand Extension,” Marketing Science, 31 (September-October), 772-775.
Kevin Lane Keller (2013), Strategic Brand Management, 4th ed., Upper Saddle River, NJ: Pearson Prentice-Hall.
Kevin Lane Keller and Lowey Sichol (2014), Best Practice Cases in Branding, 4th ed., Upper Saddle River, NJ: Pearson Prentice-Hall.
Roger Sinclair and Kevin Lane Keller (2014), “A Case for Brands as Assets: Acquired and Internally Developed,” Journal of Brand Management, 21 (June), pp. 286-302.
Chekitan Dev and Kevin Lane Keller (2014), “Brand Revitalization,” Cornell Hospitality Quarterly, forthcoming.
Bendik Meling Samuelson, Lars Erling Olsen, and Kevin Lane Keller (2014), “The Multiple Roles of Fit Between Brand Alliance Partners in Alliance Attitude Formation,” Marketing Letters, forthcoming.
Kevin Lane Keller (2014), “Brand Development Processes and Planning,” in Next Practices in Branding, eds. Gregory Metz Thomas and Rajendra K. Srivastava, (New Delhi, India: Sage Publications), forthcoming.
Kevin Lane Keller (2014), “Brand Revitalization,” in Next Practices in Branding, eds. Gregory Metz Thomas and Rajendra K. Srivastava, (New Delhi, India: Sage Publications), forthcoming.
Kevin Lane Keller (2014), Forward to “Consumer Brand Relationships” special issue of the Journal of Brand Management, 21 (June/July 2014), p.365.
Kevin Lane Keller (2014), Forward to Strong Brands, Strong Relationships, eds. Susan Fournier, Michael Breazeale, and Jill Avery.
Kevin Lane Keller (2014), “Six Scholarly Insights on Branding,” AMA Journal Reader, October 2014.
Kevin Lane Keller (2014), “Developing and Implementing Brand Architecture Strategies,” Journal of Brand Management, forthcoming.
Roger Sinclair and Kevin Lane Keller (2014), “The Case of the Vanishing Assets,” CFO, September 11, 2014.
Kevin Lane Keller (2015), Forward to Handbook of Brand Management Scales 2015, Lia Zarantonello and Véronique Pawels, Routledge Publishing.
Philip Kotler and Kevin Lane Keller (2016), Marketing Management, 15th edition, Upper Saddle River, NJ: Pearson Prentice-Hall.
Barry Bayus, Tim Oliver Brexendorf, and Kevin Lane Keller (2016), “Understanding the Interplay Between Brand and Innovation Management: Findings and Future Research,” Journal of the Academy of Marketing Science, forthcoming.
Tulin Erdem, Kevin Lane Keller, Dmitri Kuksov, and Rik Pieters (2016), “Understanding Branding in a Digitally Empowered World,” International Journal of Research in Marketing, forthcoming.
Kevin Lane Keller (2016), “Reflections on Customer-Based Brand Equity: Perspectives, Progress and Priorities,” AMS Review, forthcoming.
Kevin Lane Keller (2016), “Unlocking the Power of Integrated Marketing Communications: How Integrated is Your IMC Program?,” Journal of Advertising, forthcoming.
Rajeev Batra and Kevin Lane Keller (2016), “Integrating Marketing Communications: New Findings, New Lessons and New Ideas,” Journal of Marketing, 80 (November), pp. 122-145.
V. Kumar, Kevin Lane Keller and Katherine N. Lemon (2016), “Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to Be Known,” Journal of Marketing: 80 (November), pp. 1-5.
Kevin Lane Keller and Tim Oliver Brexendorf (2017), “Strategic Brand Management Process,” in Perspectives of Modern Brand Management 2e, ed. Dr Franz-Rudolf Esch, forthcoming.
Roger Sinclair and Kevin Lane Keller (2017), “Brand Value, Accounting Standards, and Mergers and Acquisitions: ‘The Moribund Effect’,” Journal of Brand Management, 24(2), 178-192.
Tim Oliver Brexendorf and Kevin Lane Keller (2017), “Leveraging the Corporate Brand: The Importance of Corporate Brand Innovativeness and Brand Architecture,” European Journal of Marketing, 51 (9/10), pp. 1530-1551.
Jeffrey Parker, Donald Lehmann, Kevin Lane Keller, and Martin Schleicher (2018), “Building a Multi-Category Brand: When Should Dissimilar Products Be Introduced?,” Journal of the Academy of Marketing Science, 46 (March), pp. 300–316.
Kevin Lane Keller (2018), “Don’t Forget the Brand: Strategies to Strengthen Communication Effects,” in Mapping Out Marketing: Navigation Lessons from the Ivory Trenches, Ron Hill, Cait Lamberton and Jennifer Schwartz, Editors, Routledge, pp. 54-56.
Kevin Lane Keller (2018), “Mastering Brand Architecture in a Hyper-Competitive Digital Era,” Admap, October 2018.
Kevin Lane Keller (2019), “Understanding and Responding to New Forms of Competition,” European Journal of Marketing, 53 (1), pp. 20-24.
Kevin Lane Keller (2019), “Infusing Brands and Branding into Customer Centricity,” Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization, eds. Robert Palmatier, Chris Moorman, and Ju-Yeon Lee, Northampton, MA: Edward Elgar Publishing, 276-299.
Kevin Lane Keller (2019), Forward to John LaForgia, Brand Aid: The Revolutionary Transformation of the Mayo Clinic Brand.
Ann Lewnes and Kevin Lane Keller (2019), “Ten Principles of Modern Marketing: Lessons from Technology Marketing Leaders,” Sloan Management Review, April.
Kevin Lane Keller and Vanitha Swaminathan (2020), Strategic Brand Management, 5th ed., Upper Saddle River, NJ: Pearson Prentice-Hall.
Kevin Lane Keller, Scott A. Neslin, Travis Tae Oh, David J. Reibstein, and Donald R. Lehmann (2020), “The Past, Present, and Future of Brands and Branding Research,” Marketing Letters, forthcoming.
Kevin Lane Keller (2020), “Consumer Research Insights on Brands and Branding: A JCR Curation,” Journal of Consumer Research, 46 (February), 995-1001.
Kevin Lane Keller (2020), “Leveraging Secondary Associations to Build Brand Equity: Theoretical Perspectives and Practical Applications,” International Journal of Advertising, special issue on “Leveraged Marketing Communications,” forthcoming.
Lane Wakefield, Kirk Wakefield and Kevin Lane Keller (2020), “Understanding Sponsorship: A Consumer-Centric View of Sponsorship Effects,” Journal of Advertising, 49 (3), 320-343.
Lane Wakefield, Kirk Wakefield, Kevin Lane Keller and Anne Rivers (2021), “Are Brands Wasting Money on Sport Sponsorships? A New Look at Brand Personality, Brand Equity and Official Sponsorship Effects,” Journal of Advertising Research, forthcoming.
Kevin Lane Keller, “Understanding the Changing Role and Functions of Marketing,” to appear in the American Psychological Association’s Handbook of Consumer Psychology, eds. Joel Huber, Lynn Kahle and Tina Lowery, forthcoming.
Robert W. Smith and Kevin Lane Keller, “If All Their Products Seem the Same, All the Parts within a Product Seem the Same Too: How Brand Homogeneity Polarizes Product Experiences,” International Journal of Research in Marketing, forthcoming.
Kevin Lane Keller and Philip Kotler (2022), “Branding in Business-to-Business Firms,” in Business to Business Marketing Handbook, vol. 2, eds. Gary L. Lilien and Rajdeep Grewal, Edward Elgar Publishing, forthcoming.
Kevin Lane Keller (2022), “The Future of Brands and Branding: Multiplicity, Synthesis and Impact,” Journal of Consumer Research, Special Issue on “The Future of Brands in a Changing Consumer Marketplace,” forthcoming.
Philip Kotler, Kevin Lane Keller and Alexander Chernev (2022), Marketing Management, 16th edition, Upper Saddle River, NJ: Pearson Prentice-Hall.
Kevin Lane Keller (2022), “Three Career Pivots and a Lifetime of Happiness: Reflections of a Scholar,” Foundations and Trends in Marketing, forthcoming.
WORKING PAPERS
Kendall Park, Steve Hoeffler and Kevin Lane Keller, “Marketing Perspectives on Social Initiatives: Conceptual Foundations and An Agenda for Future Research,” under 2nd review, Journal of Public Policy & Marketing.
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, and Donald R. Lehmann, “The Financial Market Consequences of Brand-Related Decisions: Key Findings and Directions for Future Research,” under 2nd review, Journal of the Academy of Marketing Science.
Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, and Alireza Golmohammadi, “Understanding the Relationship Between Advertising Expenditures and Perceived Quality,” under review, Journal of Advertising
Tim Brexendorf and Kevin Lane Keller, “The Fundamental Importance of Corporate Brand Credibility,” under review, Journal of Business Research.
Tingting Fan, Peter Golder, and Kevin Lane Keller, “Brand Preference Evolution Among a Developing Country’s Urban Migrant Consumers: A Framework of Intra-Country Economic, Cultural, and Social Distances,” under review, International Journal of Research in Marketing.
MANUSCRIPTS IN PREPARATION
Kevin Lane Keller, “Looking Forward: Managing the Brand Architecture of Meaning,” commissioned by the Journal of Brand Management.
Inigo Gallo, Kevin Lane Keller, and Sanjay Sood, “A Conceptual Model of Brand Extension Effects: An Integrative Review,” targeted for Journal of Marketing
Kevin Lane Keller, Sanjay Sood and Inigo Gallo, “Brand Equity Dilution Revisited: New Evidence and Insights,” targeted for Sloan Management Review.
Kevin Lane Keller, “Is the Customer Always in Charge? Understanding Consumer Empowerment, Enlightenment, and Engagement,” targeted for Harvard Business Review
Kevin Lane Keller, “Managing Your Customer Base: Understanding Brand Pyramids,” targeted for Harvard Business Review.
Kevin Lane Keller, “Brand What? What You Really Need to Know About Your Brands,” targeted for Management & Business Review
Scott Bedbury and Kevin Lane Keller, “King of the World: Brand Supremacy Inside and Outside Your Company,” targeted for Harvard Business Review
WORK IN PROGRESS
Understanding Brand-Channel Dynamics: Channel Effects on Market Leadership and Brand Equity (with Anthony Koschmann)
Brand Proficiency and Propensity (with Meg Campbell and Nicholas Light)
Here Today, Gone Tomorrow: Consumer Response to the Discontinuation of Time-Limited Products (with Tim Brexendorf, Jeff Parker and Don Lehmann)
Understanding the Effects of Perceived Product Line Stability and Volatility on Consumer Brand Evaluations (with Tim Brexendorf, Jeff Parker and Don Lehmann)
Building Brand Resonance for a Person Brand: An Application to Pope Francis (with Michele Costabile, Paolo Peverini and Simona Romani)
Understanding Brand Permission: “Just Because You Can, Doesn’t Mean You Should” (with Ravi Dhar and Tom Meyvis)