Curriculum Vitae


  • Ph.D., Marketing, The Florida State University
  • M.B.A., Marketing, Michigan State University
  • B.A., Hotel, Restaurant, and Institutional Management, Michigan State University.

Academic Appointments

  • Visiting Associate Professor,  Tuck School of Business, Dartmouth College, August 2008 to Present
  • Research Faculty, Center for Digital Strategies, Tuck School of Business, October 2015 to Present
  • Faculty Director, Tuck Business Bridge Program, Tuck School of Business, March 2011 to October 2015
  • Visiting Scholar, INSEAD-Singapore, August 2012 to August 2013
  • Research Scholar, Tuck School of Business, July 2002 to Present
  • Visiting Professor, Solvay Business School, Brussels, Belgium, Summer 2004
  • Visiting Assistant Professor, Tuck School of Business, September 2000 to June 2002
  • Research Director for Interactive Marketing, Tuck School of Business, September 2000 to June 2002
  • Assistant Professor, Medill School of Journalism, Northwestern University, September 1998 to June 2002
  • Assistant Professor (by courtesy), J.L. Kellogg Graduate School of Management, Northwestern University, August 1999 to June 2000
  • Assistant Professor, Terry College of Business, The University of Georgia, September 1995 to August 1998

Honors and Awards

  • Overall Best Conference Paper, 2012 American Marketing Association’s Winter Educators Conference, Tampa, FL.
  • Best paper in the Social Responsibility, Sustainability, and Marketing track, 2012 American Marketing Association’s Winter Educators Conference, Tampa, FL.
  • “Dux Femina Facti” Award” for Outstanding Woman Leader, Business Bridge Program, 2008.
  • Honored Guest and Keynote Speaker, Marketing Doctoral Student Association, Ph.D. Project, August 2007.
  • 2007 Davidson Honorable Mention Award for the Best Paper in Journal of Retailing, 2005.
  • European Applied Business Research Conference, Italy. Best Paper Award Recipient, 2003
  • 2002 Cornell Quarterly Best Paper Award Finalist for all papers published in the Journal in 2002.
  • Lilly Teaching Fellowship Recipient, The University of Georgia, 1996-1998.
  • Advertising Education Foundation Visiting Professor at Avrett, Free and Ginsberg Advertising Agency, New York, Summer 1997.
  • Florida Education Fund McKnight Doctoral Fellowship Recipient, 1992-1995.
  • Ford Motor Company MBA Scholarship Recipient, 1989-1990.
  • NBMBA Association Scholarship Recipient, 1989.


  • Promotion Marketing Association Research Grant Recipient, 1999, 2000, 2001.
  • UGA Center for Marketing Studies Summer Research Grant Recipient, 1998.
  • UGA Office of the Vice President for Research Competitive Faculty Research Grant Recipient, 1998.
  • Marriott Corporation Research Grant Recipient, 1994.
  • Florida State University, College of Business, Dean’s Office, Dissertation Grant Recipient, 1994.

Board Membership

  • Member of the Board of Directors of Good Beginnings of the Upper Valley (2013-Present)
  • ASCENT Leading Multicultural Women to the Top (2008 (founding member) – 2012)

Professional Activities

Editorial Review Board

  • Journal of Service Management 2005-2014

Ad Hoc Reviewer

  • International Journal of Hospitality Management
  • Journal of Services Marketing Special Issue on Promotion of Services 2001
  • American Marketing Association 2001 Summer Educators Conference
  • American Marketing Association 2001 Winter Educators Conference
  • Academy of Marketing Science 2000 National Conference
  • American Marketing Association 1999 Summer Educators Conference
  • Services Marketing, Second Edition by Valarie Zeithaml and Mary Jo Bitner
  • Academy of Marketing Science 1998 National Conference
  • International Journal of Service Industries Management 1997
  • American Marketing Association 1996 Summer Educators Conference

Session Chair

  • 2001 SERVSIG International Conference
  • 2000 Frontiers in Services Conference
  • 1999 Frontiers in Services Conference


  • SERVSIG’s 2000 New Faculty and Doctoral Student Consortium
  • 1999 KPMG Foundation Marketing Doctoral Student Association Annual Conference

Panelist KPMG - Ph.D. Project Conference

  • 2000 Marketing Faculty Breakout Session
  • 1998 Marketing Faculty Breakout Session
  • 1997 Marketing Faculty Breakout Session
  • 1996 Marketing Faculty Breakout Session
  • 1995 The Ph.D. - Investment or Sacrifice
  • 1994 Student Survival Skills

Planning Committee Member

  • 2001-2005 KPMG Peat Marwick Foundation Marketing Doctoral Student Association Annual Conference
  • 1997 & 1998 KPMG Peat Marwick Foundation Marketing Doctoral Student Association Annual Conference


  • Marketing Doctoral Student Association Conference 2001-2008, 2014

Selection Committee

  • 1998 Advertising Education Foundation Visiting Professor Program

Professional Associations

  • American Marketing Association
  • Marketing Ethnic Faculty Association
  • Advertising Women of New York

Business Experience

  • Director of Outpatient Psychiatric Program, Southwest Detroit Hospital, Detroit Michigan, 1988-1989
  • Management Rotational Associate, Westin Hotels and Resorts Corporation, The Westin St. Francis Hotel, San Francisco, CA, 1987-1988