Tuck

Eesha Sharma

Assistant Professor of Business Administration


About

Eesha Sharma is Assistant Professor of Business Administration and Daniel T. Revers Faculty Fellow at the Tuck School of Business at Dartmouth College. She earned a BSc in Finance and Marketing, an MPhil, and a PhD in Marketing at the NYU Stern School of Business. Prior to academia, she worked as an investment banking analyst in the Financial Institutions Group (FIG) at Goldman Sachs.

Professor Sharma’s research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it. She is particularly interested in how people react to perceived scarcity and deprivation—both in their own lives and in the lives of others. Using a combination of behavioral experiments and field studies, she examines topics such as: how people behave when they feel poor, why people give to charity, and what factors may improve and/or worsen consumer financial decision making.

Professor Sharma’s research has been published in journals such as Journal of Consumer Psychology, Journal of Consumer Research, and Organizational Behavior and Human Decision Processes, and it has received attention at media outlets such as Forbes, The Huffington Post, International Business Times, Marketplace, Men’s Health, The New Yorker, Psychology Today, Science Daily, and Vanity Fair.

In her free time, she enjoys cooking, fiction reading, hearing the latest puns, learning new Excel shortcuts, and teaching tricks to her cat, Henry.

Areas of Interest

Marketing  //

  • Consumer behavior
  • Financial deprivation
  • Consumer financial decision making
  • Psychology of charitable giving

Contact

E-Mail

Phone

603.646.2806

Degrees

  • PhD, New York University, 2013
  • MPhil, New York University, 2012
  • BS, New York University, 2007