Amit Bhattacharjee

Visiting Assistant Professor of Business Administration


Amit Bhattacharjee is a Visiting Assistant Professor in the Marketing group at the Tuck School of Business at Dartmouth College.

Professor Bhattacharjee’s research lies at the intersection of moral reasoning, economic judgments and decisions, and consumer well-being. Using a series of behavioral experiments and field studies, he investigates how consumers navigate the moral and social backdrop of the marketplace. Current projects examine the standards of integrity people apply to producers in different types of markets, how consumers understand business profits, how the perceived relationship between job performance and morality varies across the political spectrum, and how the pursuit of authenticity influences consumption.

Areas of Interest

Marketing  //

  • Moral reasoning in market contexts
  • Consumer beliefs, economic reasoning, and well-being
  • Symbolic consumption and preference
  • Judgment and decision making




(603) 646-8986


The Wharton School, University of Pennsylvania

  • Ph.D., Marketing, 2012
  • M.S., Marketing, 2010
  • B.S., Economics, Magna Cum Laude, 2004